True Religion

Global Member Benefits (All Tiers)

• Refer-a-friend: $20 off $99+ for referred friend: DISCOUNT

  {"trigger_type":"referral","trigger_action":"referral_completed","trigger_referral_role":"referred_friend","discount_type":"amount_off","discount_amount":20,"discount_currency":"USD","spend_min":99,"spend_currency":"USD","discount_scope":"first_purchase","discount_applies_to_friend":true,"eligibility_frequency":"once_ever","notes":"Referred friends get $20 off their first purchase of $99+ when they use a referral link and complete a qualifying order."}

• $15 off $150+ for joining True Rewards: DISCOUNT

  {"trigger_type":"event","trigger_action":"account_creation","discount_type":"amount_off","discount_amount":15,"discount_currency":"USD","spend_min":150,"spend_currency":"USD","discount_scope":"next_purchase","scope_channels":["online","app"],"eligibility_frequency":"once_ever","notes":"Join True Rewards and receive a one-time $15 off $150+ offer redeemable on truereligion.com."}

• 1 point per $1 spent for all True Rewards members: FLAT_REWARD

  {"trigger_type":"purchase","spend_per_increment":1,"earn_type":"points","earn_value":1,"scope_channels":["online","app"],"eligibility_frequency":"per_order","notes":"All True Rewards members earn 1 point per $1 spent on eligible purchases."}

• Birthday surprise reward for True Rewards members: GIFT

  {"trigger_type":"event","trigger_action":"birthday","gift_type":"birthday_gift","eligibility_frequency":"once_per_year","gift_description":"Birthday surprise reward for True Rewards members; value and structure may vary by year.","notes":"Birthday surprise reward issued around the member's birthday; exact benefit may change over time."}

• Account activation reward: FLAT_REWARD

  {"trigger_type":"event","trigger_action":"account_creation","earn_type":"points","notes":"Bonus points or a reward are issued when a member activates or creates their True Rewards account; exact value not disclosed."}

• "Earn Big" bonus point events: MULTIPLIER

  {"trigger_type":"purchase","earn_type":"points","multiplier_activation_required":true,"notes":"Limited-time 'Earn Big' events where members earn bonus points (for example, 2x–4x points) on qualifying purchases; exact multiplier and categories vary by promotion."}

• Exclusive member sales: DISCOUNT

  {"trigger_type":"passive","discount_type":"member_price","discount_scope":"select_items","scope_channels":["online","app"],"notes":"Members-only sale events and promotional pricing available to True Rewards members; discount depth and eligible items vary by event."}

• Early access to drops, sales, collabs, and product launches: GIFT

  {"trigger_type":"passive","gift_type":"early_access","gift_access_type":"drops","notes":"Members receive early access to new drops, select sales, collaborations, and product launches; specific access windows vary by release."}

• Refer-a-friend: $20 off next purchase for referrer: DISCOUNT

  {"trigger_type":"referral","trigger_action":"referral_completed","trigger_referral_role":"referrer","discount_type":"amount_off","discount_amount":20,"discount_currency":"USD","discount_scope":"next_purchase","eligibility_frequency":"once_ever","notes":"Referrers receive $20 towards their next purchase after a referred friend completes a qualifying first purchase using their referral link."}

• $15 reward for creating a profile (90-day expiration): FLAT_REWARD

  {"trigger_type":"action","trigger_action":"profile_completion","earn_type":"fixed_currency","earn_value":15,"earn_currency":"USD","conversion_reward_expiry_days":90,"eligibility_frequency":"once_ever","notes":"Members receive a one-time $15 reward when they create or complete their profile; the reward expires 90 days after issuance."}

• Bonus for writing a product review: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"product_review","earn_type":"points","notes":"Members earn bonus points or a reward for writing a product review; the exact points amount and any caps are not disclosed."}

• Bonus for snapping a review with a photo: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"product_review","earn_type":"points","notes":"Members earn extra bonus points or a reward for submitting a product review that includes a photo; exact reward details are not disclosed."}

• Bonus for joining the email list: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"email_opt_in","earn_type":"points","eligibility_requires_opt_in":["email"],"notes":"Members can earn bonus points or loyalty benefits for joining the True Religion email list; specific reward details are not disclosed."}

• Bonus for downloading the app (loyalty action): FLAT_REWARD

  {"trigger_type":"action","trigger_action":"app_download","earn_type":"points","eligibility_requires_opt_in":["app"],"notes":"Members may earn bonus points or a reward for downloading the True Religion app as part of loyalty actions; the exact reward is not specified."}

• Bonus for following True Religion on Instagram: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"social_follow","trigger_social_platform":"instagram","earn_type":"points","notes":"Members earn bonus points or a reward for following True Religion on Instagram; reward amount and limits are not disclosed."}

• Bonus for providing feedback: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"survey","earn_type":"points","notes":"Members earn bonus points or a reward for giving feedback; may be tied to surveys or experience ratings, with details not publicly specified."}

• Bonus for SMS opt-in (LET'S TEXT): FLAT_REWARD

  {"trigger_type":"action","trigger_action":"sms_opt_in","earn_type":"points","eligibility_requires_opt_in":["sms"],"notes":"Members earn bonus points or a reward for opting in to SMS text communications from True Religion; exact reward details are not disclosed."}

• $20 off $150 on first order for email/SMS signup: DISCOUNT

  {"trigger_type":"action","trigger_action":"email_opt_in","discount_type":"amount_off","discount_amount":20,"discount_currency":"USD","spend_min":150,"spend_currency":"USD","discount_scope":"first_purchase","scope_channels":["online","app"],"scope_new_customers_only":true,"eligibility_requires_opt_in":["email","sms"],"eligibility_frequency":"once_ever","notes":"Sign up for True Religion email and/or SMS updates and get $20 off $150 on your first order on truereligion.com."}

• Free standard shipping on orders $150+: SHIPPING

  {"trigger_type":"passive","shipping_type":"standard","shipping_cost":0,"shipping_order_min":150,"shipping_order_min_currency":"USD","shipping_region":"US","shipping_is_returns":false,"notes":"Free standard shipping on orders $150+ before taxes, with easy returns, for eligible U.S. orders."}

Tier-Specific Benefits