Tarte Cosmetics

Global Member Benefits (All Tiers)

• 25% off for 5,000 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"percent_off","discount_percent":25,"discount_scope":"sitewide","redemption_points_cost":5000,"redemption_value_type":"percent_off","redemption_discount_percent":25,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 5,000 points at checkout for 25% off their order."}

• 2x points on new arrivals: MULTIPLIER

  {"trigger_type":"purchase","earn_type":"points","earn_multiplier":2,"earn_base_value":10,"scope_categories":["new_arrivals"],"scope_channels":["online"],"eligibility_frequency":"per_order","stacking_combinable":true,"notes":"Tier perk offering 2x points on qualifying new arrivals. Eligibility may vary by tier or promotion."}

• $3 off for 1,000 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"amount_off","discount_amount":3,"discount_currency":"USD","discount_scope":"sitewide","redemption_points_cost":1000,"redemption_value_type":"amount_off","redemption_discount_amount":3,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 1,000 points at checkout for $3 off their order."}

• $5 off for 1,500 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"amount_off","discount_amount":5,"discount_currency":"USD","discount_scope":"sitewide","redemption_points_cost":1500,"redemption_value_type":"amount_off","redemption_discount_amount":5,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 1,500 points at checkout for $5 off their order."}

• 10% off for 2,000 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"percent_off","discount_percent":10,"discount_scope":"sitewide","redemption_points_cost":2000,"redemption_value_type":"percent_off","redemption_discount_percent":10,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 2,000 points at checkout for 10% off their order."}

• 15% off for 2,500 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"percent_off","discount_percent":15,"discount_scope":"sitewide","redemption_points_cost":2500,"redemption_value_type":"percent_off","redemption_discount_percent":15,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 2,500 points at checkout for 15% off their order."}

• $10 off for 3,000 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"amount_off","discount_amount":10,"discount_currency":"USD","discount_scope":"sitewide","redemption_points_cost":3000,"redemption_value_type":"amount_off","redemption_discount_amount":10,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 3,000 points at checkout for $10 off their order."}

• 20% off for 3,500 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"percent_off","discount_percent":20,"discount_scope":"sitewide","redemption_points_cost":3500,"redemption_value_type":"percent_off","redemption_discount_percent":20,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 3,500 points at checkout for 20% off their order."}

• Reward shop: mini tartelette XL tubing mascara (1,800 pts): GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_product_name":"mini tartelette XL tubing mascara","gift_while_supplies_last":true,"redemption_points_cost":1800,"redemption_value_type":"free_product","redemption_product_name":"mini tartelette XL tubing mascara","stacking_combinable":false,"notes":"Reward shop item redeemed for 1,800 points."}

• Reward shop (Gold & Platinum): maneater lash curler set (4,500 pts): GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_product_name":"maneater lash curler set","gift_while_supplies_last":true,"redemption_points_cost":4500,"redemption_value_type":"free_product","redemption_product_name":"maneater lash curler set","stacking_combinable":false,"notes":"Reward shop item redeemed for 4,500 points; available to Gold and Platinum tiers while supplies last."}

• New member offer: 15% off first purchase with code VIP15: DISCOUNT

  {"trigger_type":"purchase","discount_type":"percent_off","discount_percent":15,"discount_scope":"first_purchase","discount_code":"VIP15","scope_new_customers_only":true,"eligibility_frequency":"once_ever","eligibility_requires_opt_in":["sms","email"],"stacking_combinable":false,"stacking_notes":"Cannot be combined with other percentage-off offers unless promo details state otherwise.","notes":"New VIPs and new SMS/email subscribers get 15% off their first order with code VIP15."}

• New member offer: free gift with first purchase: GIFT

  {"trigger_type":"event","trigger_action":"first_purchase","gift_type":"gift_with_purchase","gift_description":"Free mystery gift with first order for new VIP members or new email/SMS sign-ups.","scope_new_customers_only":true,"eligibility_frequency":"once_ever","stacking_combinable":true,"notes":"Promoted as 'Sign up & get 15% off & a free gift*'. Exact gift varies by promotion and is while supplies last."}

• Birthday discount: up to 25% off: DISCOUNT

  {"trigger_type":"event","trigger_action":"birthday","discount_type":"percent_off","discount_percent_max":25,"discount_scope":"next_purchase","eligibility_frequency":"once_per_year","stacking_combinable":false,"notes":"Birthday discount described as 'up to 25% off for your bday*'; exact percent may vary by tier."}

• Free samples for VIPs: GIFT

  {"trigger_type":"purchase","gift_type":"gift_with_purchase","gift_description":"Complimentary product samples included with eligible VIP orders.","eligibility_frequency":"per_order","stacking_combinable":true,"notes":"Described as 'FREE samples'; exact selection varies by order and availability."}

• Free full-size products for VIPs: GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_description":"Occasional full-size product gifts for VIP members via special offers or rewards.","stacking_combinable":true,"notes":"Described as 'FREE full-size products'; availability and qualification depend on specific promotions."}

• Tier welcome gift: GIFT

  {"trigger_type":"event","trigger_action":"tier_achievement","gift_type":"tier_welcome_gift","gift_description":"Gift granted when a member enters a new tier (Silver, Gold, or Platinum).","stacking_combinable":true,"notes":"Specific welcome gift may vary by tier and promotion."}

• Free anniversary gift: GIFT

  {"trigger_type":"event","trigger_action":"anniversary","gift_type":"anniversary_gift","gift_description":"Free anniversary gift for VIP members.","eligibility_frequency":"once_per_year","stacking_combinable":true,"notes":"Exact gift and qualification details may vary by year and tier."}

• $20 off for 4,500 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"amount_off","discount_amount":20,"discount_currency":"USD","discount_scope":"sitewide","redemption_points_cost":4500,"redemption_value_type":"amount_off","redemption_discount_amount":20,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 4,500 points at checkout for $20 off their order."}

• $25 off for 5,000 pts: DISCOUNT

  {"trigger_type":"purchase","discount_type":"amount_off","discount_amount":25,"discount_currency":"USD","discount_scope":"sitewide","redemption_points_cost":5000,"redemption_value_type":"amount_off","redemption_discount_amount":25,"eligibility_frequency":"per_order","stacking_combinable":false,"stacking_notes":"One points redemption reward per order.","notes":"Members redeem 5,000 points at checkout for $25 off their order."}

• Base earn rate: 10 pts per $1: FLAT_REWARD

  {"trigger_type":"purchase","spend_per_increment":1,"earn_type":"points","earn_value":10,"scope_channels":["online"],"eligibility_frequency":"per_order","stacking_combinable":true,"notes":"Base earn rate: 10 points per $1 spent on eligible purchases."}

• Account creation bonus: 500 pts: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"account_creation","earn_type":"points","earn_value":500,"eligibility_frequency":"once_ever","stacking_combinable":true,"notes":"Bonus points for creating a tarte™ VIP account."}

• Birthday points gift: 100 pts: FLAT_REWARD

  {"trigger_type":"event","trigger_action":"birthday","earn_type":"points","earn_value":100,"eligibility_frequency":"once_per_year","stacking_combinable":true,"notes":"Birthday points gift deposited around member birthday."}

• Anniversary reward: 1,500 pts: FLAT_REWARD

  {"trigger_type":"event","trigger_action":"anniversary","earn_type":"points","earn_value":1500,"eligibility_frequency":"once_per_year","stacking_combinable":true,"notes":"Anniversary points reward based on join anniversary."}

• Shop 3x bonus: 4,500 pts (get $20 off): FLAT_REWARD

  {"trigger_type":"event","trigger_action":"nth_purchase","trigger_nth_purchase":3,"earn_type":"points","earn_value":4500,"eligibility_frequency":"once_ever","stacking_combinable":true,"notes":"Members earn 4,500 points after their 3rd qualifying purchase, promoted as 'shop 3x, get $20 off*'."}

• Leave a review: 1,000 pts: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"product_review","earn_type":"points","earn_value":1000,"stacking_combinable":true,"notes":"Earn points for submitting a product review. Limits may apply but are not specified on the page."}

• Sign up for SMS: 100 pts: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"sms_opt_in","earn_type":"points","earn_value":100,"eligibility_frequency":"once_ever","eligibility_requires_opt_in":["sms"],"stacking_combinable":true,"notes":"Points for opting into marketing text messages (SMS)."}

• Follow on Instagram: 50 pts: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"social_follow","trigger_social_platform":"instagram","earn_type":"points","earn_value":50,"eligibility_frequency":"once_ever","stacking_combinable":true,"notes":"One-time bonus for following tarte on Instagram."}

• Add photo to review: 50 pts: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"product_review","earn_type":"points","earn_value":50,"stacking_combinable":true,"notes":"Bonus points for adding a photo to a product review, in addition to standard review points where applicable."}

• Follow on TikTok: 50 pts: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"social_follow","trigger_social_platform":"tiktok","earn_type":"points","earn_value":50,"eligibility_frequency":"once_ever","stacking_combinable":true,"notes":"One-time bonus for following tarte on TikTok."}

• Take concealer quiz: bonus points (unspecified): FLAT_REWARD

  {"trigger_type":"action","trigger_action":"quiz","stacking_combinable":true,"notes":"Members earn bonus points for taking the concealer quiz, but the exact points value is not specified on the page."}

• Reward shop: maracuja juicy loop coffee charm (1,000 pts): GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_product_name":"maracuja juicy loop coffee charm","gift_while_supplies_last":true,"redemption_points_cost":1000,"redemption_value_type":"free_product","redemption_product_name":"maracuja juicy loop coffee charm","stacking_combinable":false,"notes":"Reward shop item redeemed for 1,000 points; currently out of stock."}

• Reward shop: shape tape concealer charm (1,000 pts): GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_product_name":"shape tape concealer charm","gift_while_supplies_last":true,"redemption_points_cost":1000,"redemption_value_type":"free_product","redemption_product_name":"shape tape concealer charm","stacking_combinable":false,"notes":"Reward shop item redeemed for 1,000 points."}

• Reward shop: mini amazonian clay blush in paaarty (1,000 pts): GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_product_name":"mini amazonian clay blush in paaarty","gift_while_supplies_last":true,"redemption_points_cost":1000,"redemption_value_type":"free_product","redemption_product_name":"mini amazonian clay blush in paaarty","stacking_combinable":false,"notes":"Reward shop item redeemed for 1,000 points."}

• Reward shop: mini fake awake (1,000 pts): GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_product_name":"mini fake awake","gift_while_supplies_last":true,"redemption_points_cost":1000,"redemption_value_type":"free_product","redemption_product_name":"mini fake awake","stacking_combinable":false,"notes":"Reward shop item redeemed for 1,000 points."}

• Reward shop: deluxe maracuja juicy lip tint in lolli, multi (1,400 pts): GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_product_name":"deluxe maracuja juicy lip tint in lolli, multi","gift_while_supplies_last":true,"redemption_points_cost":1400,"redemption_value_type":"free_product","redemption_product_name":"deluxe maracuja juicy lip tint in lolli, multi","stacking_combinable":false,"notes":"Reward shop item redeemed for 1,400 points."}

• Reward shop: mini maracuja juicy lip plump in primrose, multi (1,400 pts): GIFT

  {"trigger_type":"passive","gift_type":"free_product","gift_product_name":"mini maracuja juicy lip plump in primrose, multi","gift_while_supplies_last":true,"redemption_points_cost":1400,"redemption_value_type":"free_product","redemption_product_name":"mini maracuja juicy lip plump in primrose, multi","stacking_combinable":false,"notes":"Reward shop item redeemed for 1,400 points."}

• Early access & exclusive sales: DISCOUNT

  {"trigger_type":"passive","discount_type":"variable","discount_scope":"sitewide","stacking_combinable":true,"notes":"VIP members get early access to select launches and exclusive sale events. Specific discount values vary by promotion."}

Tier-Specific Benefits