Kiehl's

Global Member Benefits (All Tiers)

• 10 points per Kiehl's empty recycled in store (up to 1,000 points/year): FLAT_REWARD

  {"trigger_type":"action","trigger_action":"recycling","earn_type":"points","earn_value":10,"earn_cap":1000,"earn_cap_period":"annual","eligibility_frequency":"once_per_year","notes":"Earn 10 points for each eligible Kiehl's empty recycled in-store, up to 1,000 points per year."}

• 25 points per in-store or virtual consultation (up to 4 per year): FLAT_REWARD

  {"trigger_type":"action","trigger_action":"consultation","earn_type":"points","earn_value":25,"earn_cap":100,"earn_cap_period":"annual","eligibility_frequency":"once_per_year","eligibility_uses_per_period":4,"notes":"Earn 25 points for each in-store or virtual consultation with a Skin Pro, up to 4 times (100 points) per year."}

• 25 points per successful friend referral (up to 500 points/year): FLAT_REWARD

  {"trigger_type":"referral","trigger_action":"referral_completed","trigger_referral_role":"referrer","earn_type":"points","earn_value":25,"earn_cap":500,"earn_cap_period":"annual","eligibility_frequency":"once_per_year","eligibility_uses_per_period":20,"notes":"Earn 25 points for each friend who joins My Kiehl's Rewards and makes a qualifying purchase, up to 500 points per year."}

• 10 bonus points for buying refill products: FLAT_REWARD

  {"trigger_type":"purchase","earn_type":"points","earn_value":10,"scope_categories":["Refills"],"notes":"Earn 10 bonus points when you purchase eligible refill products."}

• 35 bonus points on every auto-replenish order: FLAT_REWARD

  {"trigger_type":"subscription","earn_type":"points","earn_value":35,"eligibility_frequency":"per_order","notes":"Earn 35 bonus points on every auto-replenish order."}

• 10% off every auto-replenish order: DISCOUNT

  {"trigger_type":"subscription","discount_type":"percent_off","discount_percent":10,"discount_scope":"subscription_orders","notes":"Save 10% on every auto-replenish order."}

• Redeem 100 points for $10 off (pay with points): DISCOUNT

  {"trigger_type":"passive","redemption_points_cost":100,"redemption_value_type":"amount_off","redemption_discount_amount":10,"notes":"Members can redeem 100 points for $10 off using 'pay with points' at checkout; this reflects the core points-to-dollar exchange rate."}

• Redeem points for products or merch from Rewards Vault: GIFT

  {"trigger_type":"passive","gift_type":"exclusive_access","gift_access_type":"member_only_products","gift_description":"Access to a Rewards Vault catalog where points can be redeemed for select Kiehl's products and merch.","scope_channels":["online"]}

• Exclusive offers for all My Kiehl's Rewards members: GIFT

  {"trigger_type":"passive","gift_type":"exclusive_access","gift_access_type":"sales","gift_description":"Access to exclusive member-only offers and promotions.","scope_channels":["in_store","online"]}

• Early access to seasonal promotions for members: GIFT

  {"trigger_type":"passive","gift_type":"early_access","gift_access_type":"sales","gift_description":"Early access to seasonal promotions and other sales events.","scope_channels":["in_store","online"]}

• 1 point per $1 spent on qualifying purchases: FLAT_REWARD

  {"trigger_type":"purchase","spend_per_increment":1,"earn_type":"points","earn_value":1,"scope_channels":["in_store","online"],"notes":"Base earn rate for all tiers; 1 point per $1 spent. 100 points are typically worth $10 off when redeemed."}

• Welcome bonus: 15 points for joining My Kiehl's Rewards: FLAT_REWARD

  {"trigger_type":"event","trigger_action":"account_creation","earn_type":"points","earn_value":15,"eligibility_frequency":"once_ever","notes":"Welcome bonus for enrolling in My Kiehl's Rewards."}

• 25 bonus points for signing up for texts: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"sms_opt_in","earn_type":"points","earn_value":25,"eligibility_frequency":"once_ever","eligibility_requires_opt_in":["sms"]}

• 50 bonus points on first purchase: FLAT_REWARD

  {"trigger_type":"event","trigger_action":"first_purchase","earn_type":"points","earn_value":50,"eligibility_frequency":"once_ever"}

• 10 points per product review (up to 12 per year): FLAT_REWARD

  {"trigger_type":"action","trigger_action":"product_review","earn_type":"points","earn_value":10,"earn_cap":120,"earn_cap_period":"annual","eligibility_frequency":"once_per_year","eligibility_uses_per_period":12,"notes":"Earn 10 points per eligible product review, up to 12 reviews (120 points) per year."}

• 15 bonus points for taking the Skin Quiz: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"quiz","earn_type":"points","earn_value":15,"eligibility_frequency":"once_ever"}

• 10 bonus points for adding an address to your account: FLAT_REWARD

  {"trigger_type":"action","trigger_action":"profile_completion","earn_type":"points","earn_value":10,"eligibility_frequency":"once_ever","notes":"Awarded for adding an address to your Kiehl's account profile."}

• 10 points for adding items to your Wishlist (up to 4 times per year): FLAT_REWARD

  {"trigger_type":"action","trigger_action":"wishlist_add","earn_type":"points","earn_value":10,"earn_cap":40,"earn_cap_period":"annual","eligibility_frequency":"once_per_year","eligibility_uses_per_period":4,"notes":"Earn 10 points for adding products to your Wishlist, up to 4 times (40 points) per year."}

Tier-Specific Benefits