- Base earning rate - Club & Gold: 1 point per $1: FLAT_REWARD
{"trigger_type":"purchase","earn_type":"points","earn_value":1,"spend_per_increment":1,"exclusions":["gift cards","e-gift cards"],"scope_channels":["in_store","online","app"],"notes":"Club and Gold VIP members earn 1 point per $1 spent on qualifying purchases in DSW stores, online, or in the app; gift cards and e-gift cards do not earn points."} - Base earning rate - Elite: 2 points per $1: FLAT_REWARD
{"trigger_type":"purchase","earn_type":"points","earn_value":2,"spend_per_increment":1,"exclusions":["gift cards","e-gift cards"],"scope_channels":["in_store","online","app"],"notes":"Elite VIP members earn 2 points per $1 spent on qualifying purchases in DSW stores, online, or in the app; gift cards and e-gift cards do not earn points."} - Rewards issuance and denomination settings (Quick / Save / Goals): FLAT_REWARD
{"trigger_type":"threshold","conversion_points_required":100,"conversion_reward_value":5,"conversion_reward_name":"DSW Reward","conversion_auto_issue":true,"conversion_issue_timing":"within_48_hours","notes":"By default, every 100 points convert into a $5 DSW Reward issued automatically within 24–48 hours. Members can instead choose to receive $10 for 200 points (Save) or $20 for 400 points (Goals); rewards are issued in the highest possible denomination when enough points are earned in a single order. Unredeemed points expire 24 months after they are earned."} - Shoe It Forward donations: 50 points per donation: FLAT_REWARD
{"trigger_type":"action","trigger_action":"donation","earn_type":"points","earn_value":50,"eligibility_frequency":"daily","eligibility_uses_per_period":1,"scope_channels":["in_store"],"notes":"Members earn 50 points for each Shoe It Forward donation of new or gently used shoes made in a DSW store when they provide their VIP member number at checkout. Points are awarded per donation event (not per pair) and can be earned once per day with no annual cap on donation days. Donations benefit Soles4Souls and related partners."} - VIP Club & Gold free standard shipping on anything (no minimum spend): SHIPPING
{"trigger_type":"purchase","shipping_type":"standard","shipping_cost":0,"shipping_order_min":0,"shipping_region":"US","scope_channels":["online"],"eligibility_account_standing":true,"notes":"DSW VIP Club and Gold members receive free standard shipping on all online purchases with no minimum spend."} - VIP Elite free express shipping on anything (no minimum spend): SHIPPING
{"trigger_type":"purchase","shipping_type":"express","shipping_cost":0,"shipping_order_min":0,"shipping_region":"US","scope_channels":["online"],"eligibility_account_standing":true,"notes":"DSW VIP Elite members receive free express shipping on all online purchases with no minimum spend."} - VIP Gold & Elite: Double points days (2X points): MULTIPLIER
{"trigger_type":"purchase","earn_type":"points","earn_multiplier":2,"multiplier_activation_required":true,"eligibility_frequency":"twice_per_year","eligibility_uses_per_period":2,"scope_channels":["in_store","online","app"],"notes":"Gold and Elite VIP members can choose two double-points days per calendar year; all qualifying purchases on a selected day earn 2X points. Double-points days cannot be combined with triple-points days or used on the same day, and unused Gold 2X days remain available after an upgrade to Elite."} - VIP Elite: Triple points day (3X points): MULTIPLIER
{"trigger_type":"purchase","earn_type":"points","earn_multiplier":3,"multiplier_activation_required":true,"eligibility_frequency":"once_per_year","eligibility_uses_per_period":1,"scope_channels":["in_store","online","app"],"notes":"Elite VIP members can choose one triple-points day per calendar year; all qualifying purchases on the selected day earn 3X points. Triple-points days cannot be combined with double-points days."} - Member birthday reward: GIFT
{"trigger_type":"event","trigger_action":"birthday","gift_type":"birthday_gift","gift_description":"Birthday offer for DSW VIP members; exact benefit may vary by member and year.","eligibility_frequency":"once_per_year","eligibility_account_standing":true,"notes":"Available to all DSW VIP tiers (Club, Gold, Elite) and typically delivered via email, app, or account notifications around the member’s birthday."} - VIP Gold & Elite: Send $5 birthday gifts to friends: GIFT
{"trigger_type":"event","trigger_action":"birthday","gift_type":"birthday_gift","gift_cash_value":5,"gift_description":"Gold and Elite VIP members can send $5 birthday offers to friends via email.","eligibility_frequency":"twice_per_year","eligibility_uses_per_period":2,"eligibility_account_standing":true,"notes":"Each calendar year, Gold and Elite members may send two $5 birthday gifts to friends (VIP members or non-members with a valid email address). Gifts cannot be used by the sending member and can be changed or canceled up to 24 hours before the scheduled send date."} - VIP Gold & Elite: Early access to special offers and events: GIFT
{"trigger_type":"passive","gift_type":"early_access","gift_access_type":"sales","gift_description":"Occasional early access for Gold and Elite VIP members to select promotions, free gifts, and exclusive in-store events.","eligibility_requires_opt_in":["email"],"eligibility_account_standing":true,"notes":"Specific offers and timing vary; members must be opted in to DSW marketing emails to receive early access invitations."} - Option to donate unexpired Rewards to charity: GIFT
{"trigger_type":"action","trigger_action":"donation","gift_type":"informational","gift_description":"Ability for DSW VIP members to donate unexpired Rewards to supported charities instead of redeeming them for purchases.","eligibility_account_standing":true,"notes":"Members can click Donate Reward on an unexpired reward in their account; DSW converts 50% of the reward’s face value into a donation fulfilled by DSW to partners such as Soles4Souls and BeStrong. Donations are not tax-deductible for members and cannot be initiated after a reward expires."}